Britvic

Building Trust with the Vegetarian Society Approved Trademark – Britvic is a major international beverages business with a portfolio of 39 well-known brands sold in over 100 countries.

The Challenge

There has been a considerable rise in the popularity of vegan and vegetarian diets in the UK and, as interest increases, it’s crucial that consumers can be confident in knowing which products in the Britvic range are suitable. Coupled with the rise in online shopping it’s increasingly important for Britvic to be able to reassure the consumer at point of purchase that a product is right for them and, thanks to the well-recognised logo of The Vegetarian Society, they’re able to do this.

Working with the Vegetarian Society

98% of Britvic-owned drinks in Great Britain and Ireland are already suitable for vegetarians and vegans, and being accredited by a trusted company such as The Vegetarian Society strengthens their commitment to only use vegan suitable ingredients in any future drinks innovation across Great Britain and Ireland. 

The Impact

“It’s been a great experience working with The Vegetarian Society.  Since Britvic have been accredited it’s been a great learning process to understand all the possible ingredients which may include animal ingredients and suitable alternatives.” – Jenny Hardwick, Nutrition and Regulatory Manager