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Who we are

Who we are

We are the pioneers of the plant-based revolution, creating great food and positive change for over 175 years. Progressive and open to all, we are a movement of determined people, connected by our shared belief in a better future for every life on earth.

How we do it

We challenge the status quo and shout loud about the issues we should all care about.

We work with communities, businesses and policy-makers to drive real change. From recipes and cookery classes to political campaigning, we produce good food to fuel the good fight.

Our Priorities

Could milk be kinder?

Animals

We are committed animal lovers. Animal rights are central to our movement, working to eliminate animal suffering and move towards a world where animals are never seen as food. Small changes by many people can make a huge difference.

People

We are a movement of determined people, working collectively for a better society. We believe in the potential of vegetarianism to help people all over the world, from personal health benefits to the individual and wider societal benefits.

The Planet

Our fight also has the planet at its heart. We know widespread vegetarianism can help us fight climate change, lowering emissions and supporting climate justice. Together we are fighting for a better world.

Are you veggie-curious?

Start your veggie journey today!

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We are a collective of determined people, connected by our shared belief in a better future for every life on earth. Keep up with our work and sign up to our newsletters...

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