Gift an Annual Membership today! Find out more

Who we are
We are the pioneers of the plant-based revolution, creating great food and positive change for over 175 years. We are driven by our commitment for a better future for animals, people and the planet.
What we do
We are the rallying cry for the vegetarian movement, championing the cause and inspiring everyone to move towards a vegetarian or vegan lifestyle.
What you can do
Join us, Support us, Work with us, Come learn and cook with us! Together we are working for a better life for all.
Eating veggie
Being a vegetarian is easy. Simply stop eating meat, fish and chicken. There’s more to it, but we can help guide you through all of that.

What are you looking for?

What we do » Policy Work

Policy Work

We work hard to create change. We challenge and shout loud about the issues we should all care about. Using our knowledge and expertise to influence policy makers we continue to build on our commitment to secure a kinder, healthier and more sustainable future for every life on earth.

These are our current four focal policy areas.

Policy Work

FUTURE FARMING: UNEARTHING PLANT-BASED AGRICULTURE

COSTING CARBON: ECONOMICS FOR A PLANT-BASED FUTURE

PLANT-BASED POWER FOR THE PUBLIC SECTOR

Advancing Meat and Dairy Alternatives

Policy Work

FUTURE FARMING: UNEARTHING PLANT-BASED AGRICULTURE

COSTING CARBON: ECONOMICS FOR A PLANT-BASED FUTURE

PLANT-BASED POWER FOR THE PUBLIC SECTOR

Advancing Meat and Dairy Alternatives

Lettuce Keep You in the Loop