Press Coverage of our open letter to the EU
We were pleased to see the recent coverage of our open letter to the European Commission covering the proposed ban of terms like ‘Sausage’ and ‘Burger’ for plant-based foods.
What is our letter about?
The EU is considering a ban on terms like ‘Burger’ and ‘Sausage’ being used to refer to plant-based foods. The supposed reason for this ban is to stop consumers being confused between plant-based and meat foods using the same generic terms. Our evidence shows that this is simply not the case. While the proposed ban is being considered by the EU Commission, the UK would likely have to abide by its terms according to our trade deal with the EU.
What have newspapers been covering?
One of the signatories to our open letter was our patron, Sir Paul McCartney. Understandably, much of the press coverage has focused on his (and his family’s) support:
The Independent
The Guardian
The Times
Politico
The Telegraph
The Daily Mail
There has been a range of international coverage too.
People Magazine (USA)
RTE (IRELAND)
Other press coverage
Our Chief Executive, Richard McIlwain has been being interviewed across the radio – including on the Today Programme on Radio 4 (08/12/25). Listen to what he had to say here:
You can listen to the full programme here
Read it for yourself
If you’re interested in reading the letter in full, you can see it here
Lettuce Keep You in the Loop
We are a collective of determined people, connected by our shared belief in a better future for every life on earth. Keep up with our work and sign up to our newsletters...
Follow us on social