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We are the pioneers of the plant-based revolution, creating great food and positive change for over 175 years. We are driven by our commitment for a better future for animals, people and the planet.
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We are the rallying cry for the vegetarian movement, championing the cause and inspiring everyone to move towards a vegetarian or vegan lifestyle.
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Love Lambs Week 2026 Sign Up

LOVE LAMBS WEEK 2026: FREE DIGITAL BOOKLET

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Every September, our Love Lambs Week campaign celebrates compassion, and promotes a future where no lamb is seen as a meal.

While the meat industry runs “Love Lamb Week” to encourage meat consumption, our campaign shifts the focus from product to personality, and from meat to life.

Celebrate Our Woolly Friends With Us!

We are shining a spotlight on sheep by sharing:

Incredible facts about their intelligence and deep emotional lives.

Inspiring stories from the wonderful sanctuaries that protect them year-round.

Advocacy updates on our vital work tackling routine tail docking and castration in UK farming.

What You Get When You Sign Up:

Celebrity recipes: Delicious lamb-free dishes from Anna Jones, Mary McCartney, Ella Mills, Matt Pritchard, and Katy Beskow.

Expert cooking tips: Mouth-watering ideas and top tips from COOK! with the Vegetarian Society.

Prize Draw: We have a copy of Mary McCartney’s cookbook, ‘Feeding Creativity’ to giveaway. Sign up for our free digital booklet and you will be automatically entered into the prize draw!

LOVE LAMBS WEEK 2026: FREE DIGITAL BOOKLET

Celebrate Our Woolly Friends With Us!

What You Get When You Sign Up:

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