First Pasty gets Plant-Based Trademark
The Phat Pasty Company has products accredited with the Plant-Based Trademark
The award-winning Phat Pasty Company is today announced as the first pasty company to get products accredited with the Vegetarian Society’s Plant-Based Trademark.
With quality and provenance at its core, Phat Pasty has built a reputation for authentic products that celebrate British ingredients. As the first pasty company to launch a vegan, plant-based pasty over six years ago, Phat has paved the way for plant-based innovation, with vegetarian and vegan options now comprising 50% of its range. Their award-winning selection includes the Peppered Steak-Less Pasty, which was the first-ever vegan pasty to win ‘Best Savoury Pasty’ at the 2022 World Pasty Championships.
Paul Clark, Phat Controller at the Phat Pasty Company, said: “We have forged the way in the growth of vegan products. Our Keralan Cauliflower, Chickpea & Onion Bhaji Pasty was the first plant-based pasty to ever launch to the market and continues to be a best seller. Since then, we’ve worked hard to not only grow our range but ensure it is unmatched in taste, flavour and quality. We’re incredibly proud to break new ground and be the first pasty company to be recognised by the Vegetarian Society’s Plant-Based Trademark.”
The Phat Pasty Company provide authentic hand-made pasties across the UK to both large and small foodservice operations. Now found in cafes, restaurants, theme parks and other large catering locations, they supply some of the largest foodservice wholesalers.
In 2020 they expanded the business to provide a ‘direct to consumer’ option with Phat At Home providing an online home delivery option where consumers were able to enjoy frozen pasties delivered to bake off at home.
Deirdra Barr at the Vegetarian Society, said: “We are excited to see the Plant-Based Trademark getting onto a full range of pasties, pies and savouries . Phat’s Peppered Steak-Less Pasty, Keralan Cauliflower & Onion Bhaji Pasty, Butternut Squash, Spinach and Vegan Feta Pasty and Spinach Balti Pies are some of the amazing products which will be accredited with the Plant-Based Trademark.
“Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Plant-Based Trademark offers checking, registration and trademark services for products which meet the criteria and companies who would like to use plant-based terminology, backed up by our trusted third-party certification to give customers the confidence to make informed purchases. Of additional benefit to customers is they can also get their products checked for our Vegan Trademark at the same time, providing marketing choice and cost savings.”
Designed to be the gold standard of plant-based accreditation, the Plant-Based Trademark goes above and beyond the proposed ISO definition offering manufacturers and customers the assurances they are looking for.
The Plant-Based Trademark must have no animal ingredients but offers an extra dimension where products must have a key plant-based characteristic as well. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general.
To learn more about the Plant-Based Trademark, please visit www.plantbasedapproved.com
For information about the Phat Pasty Company and their ranges please visit www.phatpasty.com/
ENDS
Notes to editors
For more information on this story please contact press@vegsoc.org call 07973 108165.
The Plant-Based Trademark is the newest trademark from the Vegetarian Society. Its Vegetarian Society Approved trademarks are symbols you will see on thousands of products in shops all over the UK, EU, USA and many other countries.
The Vegetarian Society is a charity formed in 1847. Together we are working towards a better life for all. A better life for animals, for people and for the planet. We know small changes by many can make a huge difference. We work with communities, businesses and policy-makers to drive real change. From recipes and cookery classes to political campaigning, we produce good food to fuel the good fight. Find out more at www.vegsoc.org
About Phat Pasty Company
The Phat Pasty Company was founded in 2006 by husband and wife Paul and Laura Clark, who continue to run the business today. Starting from their kitchen table and a converted campervan, the brand has grown exponentially and is now established as one of the leading UK foodservice suppliers of pies, pasties and savoury treats.
Phat Pasty brings quality, authentic products to the marketplace from award-winning handmade, traditional Cornish pasties made in Cornwall, premium sausage rolls, savouries and deep-fill pies. Partnering with the UK’s largest distribution and wholesale foodservice companies, Phat Pasty has nationwide distribution, supplying large and small operators across many sectors including Education (school and universities), Healthcare, Leisure, Travel, Stadia, B&I and Out-of-Home.
In 2020, Phat@Home was launched to enable consumers to order pasties and pies delivered direct to their door.
Phat Pasty is committed to using the very best ingredients, as well as offering gluten-free and vegan products. It is also a Soil Association Food for Life Supplier and in 2024 became a Food Hero, supporting Love British Food and British Food Fortnight.
Multi-award winning, Phat Pasty’s most recent accolades include World Pasty, Cornish Pasty Champion 2020/2021 and Savoury Champion in 2022, British Pie Award Champion Pasty in 2023 and multiple Gold, Silver and Bronze Awards at the Taste of The West 2024 Awards.
Alongside their range of products, Phat Pasty provide branded support to their customers, with a range of solutions including branded equipment, concepts and signage.
Phat Pasty are Corporate partners supporting registered charity The Word Forest Organisation. For every plant-based product sold, a donation is made, which goes towards planting trees, supporting communities and building classrooms in Kenya. In 2024 over 20,000 trees were planted which helped off-set the company’s carbon footprint, as well as materials supplied to build a new classroom and support for a women’s empowerment group, The Mothers of The Forest.
To learn more visit https://www.phatpasty.com/
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