Major Supermarket Achieves Vegetarian Society Certification for New Burgers
The Vegetarian Society is pleased to announce that a range of products from Iceland Foods has officially achieved Vegetarian Society Approved accreditation.
This recognition assures customers that a wide range of Iceland’s vegetarian, vegan, and plant-based products meet the strict criteria set by the Vegetarian Society for its accreditation scheme. Around 20 products have been accredited, including the newly launched Iceland x TGI Fridays “melt-in-the-middle” no meat cheeseburgers, which feature plant-based cheese inside a no-beef patty.
The Vegetarian Society Approved trademarks are trusted symbols, signifying that accredited products have undergone rigorous checks to ensure they contain only vegetarian or vegan ingredients, are GMO-free, and produced with no cross-contamination with meat. Iceland’s commitment to quality and transparency has made them a valuable partner in promoting vegetarian-friendly food choices.
“We are delighted to welcome Iceland Foods to the Vegetarian Society Approved family,” said Nina Anderson, Head of Trademark Services at the Vegetarian Society. “As more people look for trustworthy vegetarian, vegan and plant-based options, it’s fantastic to see a major retailer like Iceland providing clearly accredited products that customers can choose with confidence.”
With the demand for vegetarian and plant-based foods on the rise, Iceland’s accreditation reflects a growing movement toward ethical, sustainable, and accessible food choices. The newly approved products will be available in Iceland and the Food Warehouse stores across the UK and online, making it easier for customers to shop with confidence.
For more information on the Vegetarian Society Approved accreditation visit www.vegsoc.org.
ENDS
Notes to editors
For more information on this story please contact press@vegsoc.org call 07973 108165.
About the Vegetarian Society
The Vegetarian Society is the UK’s leading authority on vegetarianism, dedicated to providing trusted guidance, accreditation, and advocacy for vegetarian and plant-based living. Its Vegetarian Society Approved trademarks are globally recognized standards for vegetarian, vegan and plant-based food certification, ensuring transparency and confidence for consumers. Its Vegetarian Society Approved trademarks are symbols you will see on thousands of products in shops all over the UK, EU, USA and many other countries. The Plant-Based Trademark is the newest trademark from the Vegetarian Society.
The Vegetarian Society is a charity formed in 1847. Together we are working towards a better life for all. A better life for animals, for people and for the planet. We know small changes by many can make a huge difference. We work with communities, businesses and policymakers to drive real change. From recipes and cookery classes to political campaigning, we produce good food to fuel the good fight. Find out more at www.vegsoc.org
ABOUT ICELAND
Iceland Foods is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, including The Food Warehouse locations, together with a multi-award-winning online shopping service.
It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases.
Iceland was voted the UK’s favourite online grocery service at the Good Housekeeping Awards in 2021 and 2022. The retailer was also named the UK’s Best Online Supermarket in a survey by consumer champion Which? in 2022.
Iceland and The Food Warehouse enjoy exclusive partnerships with a range of leading brands including Blue Dragon, Cathedral City, Greggs, Harry Ramsden’s, Myprotein, Slimming World and TGI Fridays.
Iceland has always been a responsible retailer, operating under its ‘Doing it Right’ ethos. Recognised as the only UK supermarket to rank in The Sunday Times Best Place to Work for 2024, Iceland is dedicated to doing the right thing in its supply chain and in the way it treats its people and customers. Iceland is also committed to minimising its impact on the environment and contributing to the communities where it operates by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes.
ABOUT THE FOOD WAREHOUSE
Founded in 2014, The Food Warehouse is part of Iceland Foods, which operates over 950 stores across Britain, including The Food Warehouse locations. All 190 Food Warehouse stores are large format stores with a car park, providing the value and convenience of a wholesale store without the hassle of membership.
The Food Warehouse is opening new stores up and down the country in retail parks and larger shopping districts. Each store is given a high-quality warehouse style fit out and covers between 10,000 and 25,000 sq. ft. of retail space. The Food Warehouse offers great value, family-favourite products across frozen, chilled, fresh, branded grocery and homeware lines. With big deals, big choice and big packs across many big brands, customers can make great savings with bulk deals where savings are passed directly onto shoppers.
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