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News, Blogs & Press Releases » “If we’re going to be literal about food, let’s start with meat.”

"If we’re going to be literal about food, let’s start with meat."

Consumers are not confused. EU rules banning terms like “bacon” and “steak” for plant-based products, possibly including flavourings for everyday items like crisps and pot noodles as well, creates unnecessary barriers for those embracing plant-based diets.

Read our Director of Marketing & Communications, Deirdra Barr MCIM’s opinion piece in The Guardian today on why we are opposing this ban and how it might affect UK food producers:

https://www.theguardian.com/commentisfree/2026/mar/11/plant-based-foods-honest-meat-cow-muscle-eu-rules-ban-veggie

"If we’re going to be literal about food, let’s start with meat."

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