Love Lambs Week: A Compassionate Campaign to Save Lambs

Does the sight of lambs frolicking in fields during spring bring you joy?

Sadly, most of these lambs, whose playful presence brightens our countryside, are destined for slaughter. To raise awareness and promote a kinder alternative, the Vegetarian Society is running Love Lambs Week from the 1st to the 7th of September 2024.

This heartfelt campaign encourages the public to rethink their consumption of lamb and choose a more compassionate path.

To support this initiative, the Vegetarian Society is offering a free Love Lambs Week booklet. This informative resource has eye-opening facts about the sentience of lambs and sheep, heartwarming stories of rescued sheep, and a selection of delicious meat-free recipes, including a special contribution from the amazing plant-based chefs that are BOSH! The booklet is available digitally at www.vegsoc.org/love-lambs-week-2024. As an added incentive, everyone who signs up will be entered into a draw to win one of three sheep sponsorship packages for a rescued sheep.

Love Lambs Week coincides with the meat industry’s ‘Love Lamb Week’, which encourages lamb consumption. The Vegetarian Society’s Love Lambs Week emphasises a starkly different message. By adding an ‘S’ to ‘Lamb,’ the campaign draws attention to our sentiment, our sympathy, and most importantly, the sentience of these remarkable animals. The campaign urges the public to recognise that lambs, typically between 10 weeks and 6 months old when slaughtered, are sentient beings deserving of a longer and happier life.

Deirdra Barr, Director of Communications at the Vegetarian Society, said: “I’ve had the pleasure of visiting a number of sheep sanctuaries where I’ve met rescued lambs and sheep. Given the right loving environment they really are like the pets we might have at home: asking for affection, creating very close bonds amongst themselves and having different personalities. We want people to see these animals for who they really are and to simply not eat them. These days we have many easy, healthier alternatives to eating meat and some of these recipes are included in the free Love Lambs booklet and also on our website.”

Grab a copy of our free Love Lambs Week booklet and join thousands of others in creating a brighter future for these beautiful animals and a more compassionate world for all creatures.

Love Lambs Week is run by the Vegetarian Society, a campaigning charity bringing the benefits of plant-based eating to all! It campaigns to make the necessary changes happen — changes to help people, the planet, and animals.

ENDS