MUA Gains Independent Vegan Certification from the Vegetarian Society

Leading high street cosmetics brand, MUA, has furthered its commitment to 100% cruelty-free and vegan makeup with independent vegan certification from the Vegetarian Society. 

Known for their extensive on-trend and affordable product range, the MUA products underwent stringent checks to meet the Vegetarian Society’s strict criteria for vegan certification.  

Instantly recognisable and widely respected, the Society’s Vegan Certification appears on thousands of products around the world.  

Said Nina Anderson, Head of Corporate Sales at the Vegetarian Society: “Our Vegan certification mark is an essential, internationally recognised symbol of approval which enables customers to make purchase decisions which align with their values and lifestyles. 

 “Brands that are truly committed to product quality and authentic brand values demonstrate this commitment by going one step further – achieving our independent accreditation and giving customers confidence they can trust.” 

An MUA spokesperson added: “At MUA, our brand values are rooted in innovation and inclusivity, championing affordable, 100% vegan and cruelty-free makeup that’s talc-free and contains responsibly sourced ingredients. 

“These values align with The Vegetarian Society’s ethos of being progressive and open to all, with a shared belief in a better future for every life on earth. 

“Vegan product certification has allowed MUA to proudly display an independent and trusted logo that sends out a clear message to consumers – there is no place for cruelty or animal-derived ingredients in our beauty products, and there never will be. We want our customers to shop with confidence, knowing that every product is 100% vegan and cruelty free. This set us apart from other brands making vegan or cruelty free claims without full credibility and transparency from an independent source.” 

To find out more about Vegan Certification please visit vegsoc.org/trademarks 

ENDS 

 About the Vegetarian Society   

The Vegetarian Society is a charity formed in 1847. Together we are working towards a better life for all. A better life for animals, for people and for the planet. We know small changes by many can make a huge difference.   

We work with communities, businesses, and policymakers to drive real change. From recipes and cookery classes, vegetarian, vegan and plant-based product certification to political campaigning, we make good food to fuel the good fight. Find out more at vegsoc.org.  

For all press enquiries, please contact press@vegsoc.org .