The Vegetarian Society launches its first ever London Underground Advertising Campaign for National Vegetarian Week 2018.
The Vegetarian Society launches its first ever London Underground Advertising Campaign for National Vegetarian Week 2018
All things veggie and plant-based are very much on trend at the moment so National Vegetarian Week 2018 (14-20 May) is set to be huge! This year will see a first for the Vegetarian Society: the launch of a London Underground poster campaign. The campaign will run for two weeks and will showcase meat-free products and brands to millions of people all over the capital – and any company can take part.
Lynne Elliot, Chief Executive, the Vegetarian Society said: “This is a collective advertising project – and we welcome anyone with a veggie product or service to get in touch and be part of a campaign that will make a bigger splash than individual posters could alone. The tube handles up to 5 million passenger journeys per day. That’s a lot of eyes that could see these posters – show your love for National Vegetarian Week and get your products seen!”
Running for two weeks – from Monday 07 May 2018 to Sunday 20 May 2018, posters will feature on the stair, lift and escalator panels across the London Underground. Companies and services who would like to get involved should visit www.nationalvegetarianweek.org or call 0161 925 2000.
Here at the Vegetarian Society we are passionate about veggie food! We want everyone to know how varied and delicious vegetarian dishes are – and how easy it is to enjoy a veggie lifestyle.
Notes to editors:
For info, images, or interviews please contact firstname.lastname@example.org or call 0161 925 2012
National Vegetarian Week 2017 saw events happening across the country. There was a school sandwich competition, a film about veggie BBQs, urban community chefs rustled up veggie food to share, hundreds of elderly people received special home-made snack boxes featuring baked treats made and distributed by 16 to 25 year old volunteers. These were just some of the 100+ events put on by community groups, schools, universities, colleges, Brownies, individuals and others – all of which were awarded grants to help their communities get stuck in to National Vegetarian Week. The grants awarded by the Vegetarian Society ranged from £30 to £2,000, helping to make possible both large-scale and smaller more intimate National Vegetarian Week celebrations happen all across the UK.
Sign up for our newsletter