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News, Blogs & Press Releases » National Vegetarian Week 2024

Mix It Up! National Vegetarian Week 1st-7th October 2024

This October, we’ll be asking the great British public to ‘Mix It Up!’ for National Vegetarian Week 1st – 7th October 2024.

The campaign which this year kicks off on World Vegetarian Day, aims to encourage even more people to try plant-based swaps in their favourite dishes, with a theme of ‘Mix It Up!’ 

Whether at home, in the staff canteen, at school or eating out, we want to encourage people across the UK to ‘Mix it Up!’, cut down on their meat and try out the ever-expanding range of fantastic meat-free dishes and recipes.

This October, join in, stop with the usual and ‘Mix it Up!’ Keep up to date with the latest news about the week at

Louise Goodwin, Campaigns Manager from the Vegetarian Society said, “This year we will be reaching out to even more people and encouraging a greater number of businesses, local authorities, supermarkets and individuals to Mix it Up! during National Vegetarian Week.”

National Vegetarian Week 2024 will start on World Vegetarian Day October 1st a perfect opportunity for individuals, retailers, local authorities, caterers, supermarkets and restaurants to focus on vegetarian products, recipes and Mix It Up!.


Notes to editors

For media enquiries please contact Su via

The Vegetarian Society is a charity. Together we are working towards a better life for all. A better life for animals, for people and for the planet. We know small changes by many can make a huge difference. We work with communities, businesses and policy-makers to drive real change. From recipes and cookery classes to political campaigning, we produce good food to fuel the good fight. Find out more at

National Vegetarian Week 2023 had a focus on individuals reducing their carbon footprint by switching to veggie meals. Over 17,000 individuals signed up and in total the carbon emissions saved equated to 1 million miles of driving. Across the UK every local authority had someone participating  and the campaign featured on Out of Home media at over 1000 sites.

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