Plant-Based Trademark First Adopters

Human Nature snacks are first with the Plant-Based Trademark  

London based Human Nature snacks are one of the first adopters of the Plant-Based Trademark.

The company are proudly using this newly launched certification, from the Vegetarian Society, saying it’s more than just a logo on their packaging.

Bobby Patel from Human Nature added: “As a lifelong vegetarian, I advocate for plant-based options. It’s essential for us to include the plant-based logo on Human Nature snacks to offer people better choices and promote a plant-based diet. The term ‘vegan’ is sometimes misunderstood, whereas plant-based products are often associated with positive benefits, such as being healthier and more appealing in taste and nutrition.”

The Human Nature Range of snacks uses only delicious, nutritious and tasty ingredients including peas, red lentils and tasty jalapenos. It’s award winning, too, with their Hot Jalapeno and Lime Lentil Sticks winning a Great Taste Award.    

Vanessa Brown, Head of Trademarks, the Vegetarian Society said: “We are so pleased to see Human Nature snacks as an early adopter.  Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Plant-Based Trademark offers checking, registration and trademark services for products which meet the criteria and companies who would like to use plant-based terminology, backed up by our trusted third-party certification to give customers the confidence to make informed purchases.”

The Plant-Based Trademark launched in November at Plant Based Expo 2024 where Ben Worth, Director of Development at the Vegetarian Society, gave a presentation on the new Plant-Based Trademark. Ben explored high-level consumer perceptions of the term plant-based, gave an overview of the ISO work to define it before introducing the new trademark and the rationale behind the criteria for being able to use it.

Designed to be the gold standard of plant-based accreditation, the Plant-Based Trademark goes above and beyond the proposed ISO definition offering manufacturers and customers the assurances they are looking for.

Vanessa Brown, Head of Trademarks at the Vegetarian Society, said: “It was great to meet new and established clients at Plant Based Expo.  Not only did we launch the Plant-Based Trademark to a very interested audience. I also got to present the Category Winners in the Plant-Based Excellence Awards. It was amazing to showcase the best in plant-based products.”

The Plant-Based Trademark must have no animal ingredients but offers an extra dimension where products must have a key plant-based characteristic as well. The Plant-Based Trademark has been developed with consultancy after a review of case law and the industry in general. To learn more about the Plant-Based Trademark, please visit www.plantbasedapproved.com

ENDS