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Our Trademarks » Australia

Australia

Get Your Products Certified Vegetarian, Vegan or Plant-Based

The Vegetarian Society Approved trademarks appear on thousands of products sold across the Australia, Europe, India, UK and beyond — helping brands stand out on shelf and build trust with consumers worldwide.

For Australian businesses, our certification offers a powerful way to differentiate locally while unlocking global growth opportunities.

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One process and price. Three trusted trademarks

Vegetarian Certification

Contains no ingredients made from animal body parts

Find out more about our vegetarian certification

Vegan certification

Contains no animal-derived ingredients

Find out more about our vegan certification

Plant based certification

Plants have to be the characterising ingredient and it it contains no animal-derived ingredients

Find out more about our plant-based certification

supporting australian brands

Australia’s plant-based market is growing rapidly, with increasing demand from both consumers and retailers for clear, trusted labelling.

We already work with a growing number of Australian brands, helping them build trust locally and unlock opportunities internationally.

Whether you’re launching a new product or scaling an established brand, certification helps you:

– Build trust with Australian shoppers
– Meet retailer expectations for clear product claims
– Strengthen your position in a competitive category
– Prepare for export into key global markets

From emerging challenger brands to established names, Australian businesses are using our trademarks to stand out on shelf and grow with confidence.

Trusted by Leading australian brands

Why Get Certified

Get Retail Ready

Meet buyer expectations with clear, trusted certification that supports listings and strengthens retail conversations.

Stand out in the supermarket

Stand out in crowded categories with instantly recognisable certification that helps shoppers choose your product, fast.

Turn Trust Into Sales

Independent verification gives consumers confidence at the point of purchase, helping convert interest into action.

Get Seen by the Right Audience

Benefit from promotional activity designed to raise your profile with engaged vegetarian and plant-based consumers.

Grow With the Category

Be part of a movement driving demand for vegetarian and plant-based products, helping expand the market your brand operates in.

Scale Beyond the UK

Use a widely registered, globally recognised trademark to support export conversations and grow your presence in international markets.

boost your brand in your first year

When you become a new Vegetarian Society Approved client, we don’t just certify your products, we help you get noticed by the plant-powered audience that matters. From consumers to retailers, your brand can stand out faster and with impact.

  • 1 x post on our thriving social channels  A combined reach of over 400K followers across Instagram, Facebook and Twitter
  • ✓   1 x competition feature on our website  You provide and send the prize, we ‘ll take care of the rest, including promotion across our socials and newsletter
  • ✓   Promotion at our events Find exhibitions expensive? We attend many and will aim to showcase your approved products on our stand at least once during the year
  • ✓   1 x mention in the Vegetarian Society’s email newsletter We’ll tell tens of thousands of subscribers about your products
  • ✓   1 x feature in the Vegetarian Society’s members’ magazine We’ll tell all our members about your products

How Does It Work


1. Connect with our Team

Start by speaking with our friendly experts to discuss your product and understand how our trademarks can benefit your brand.

2. Ingredient & Process Assurance

We carefully review your ingredients and production processes to ensure they meet vegetarian, vegan, or plant-based standards.

3. Expert Guidance

Our team offers support every step of the way—advising on product development, retail connections, and potential collaborations.

4. Brand Promotion Opportunities

Gain exposure through our marketing channels, social media, exhibitions, competitions, and mentions in our members’ magazine and newsletter.

5. Verified Plant-Based Integrity

Receive a globally recognised trademark that signals your commitment to vegetarian, vegan and plant-based standards.

6. Consumer Confidence

Shoppers instantly trust your trademarked products, helping them choose your brand with confidence.
Take The First Step Now

Your local partner in australia

As we expand globally, we’re working with trusted local partners to better support businesses in key markets.

In Australia, we are working with BeFMCG, specialists in helping brands grow, scale, and secure retail listings.

Whether you’re new to certification or looking to expand, BeFMCG can support you with:

– Navigating the certification process locally
– Preparing your products for retail
– Connecting with buyers and distributors
– Scaling your brand in Australia and beyond

This partnership combines globally recognised certification with local market expertise, giving you the best of both worlds.

ready to get certified?

Speak to BeFMCG

Interested in certification or growing your brand in Australia? Submit your details and the BeFMCG team will be in touch.

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Supporting Your Journey

Explore expert guidance, industry insights, and practical resources designed to support your journey—from product development and certification to retail listings and international expansion. Our content hub is built to help you make confident, informed decisions at every stage of growth.

View our Content Hub

Who Our Certification Is For

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