Certification Q&As
Below are some of our most frequently asked questions around product certification. Please do get in touch with the team directly or via the contact form below if you have any other questions, thank you.
Click here to read about the benefits of product trademark certifications.
Q: What are the Vegetarian Society Approved trademarks?
A: They are recognised certification marks awarded by the Vegetarian Society that appear on thousands of products globally to show they meet vegetarian, vegan, or plant-based standards. Read about our criteria here.
Q: Do consumers prefer products with the Vegetarian Society Approved symbol?
A: Yes – surveys show strong preferences:
• 62 % of veggie/vegan consumers would prefer to buy a product with the trademark.
• 82 % would rather see the logo than read an ingredient list.
• 75 % actively look for the trademark on packaging.
Q: Are the trademarks only for food and drink products?
A: No – the trademarks can be used on many product categories, including clothes, cosmetics, and household items, as long as they meet the criteria for vegetarian/vegan/plant-based products. We also certify services such as plant-based laboratory testing.
Q: What promotional benefits do certified businesses receive?
A: In the first year of accreditation, the Vegetarian Society offers:
• A social media post to their combined 400K followers
• A competition feature on the Vegetarian Society website
• Promotion at events/exhibitions
• A mention in the Vegetarian Society email newsletter
• A feature in their members’ magazine
Q: Do the trademarks help build consumer trust?
A: Yes – the Vegetarian Society’s reputation means consumers and supermarkets have trusted their trademarks for over 50 years, and many consumers trust the trademark more than a brand’s own vegetarian/vegan label.
Q: What kind of support does a business get besides certification?
A: Accredited companies receive expert support such as assistance with product development, connections with retailers, and opportunities for collaboration with other clients.
Q: Can the trademark help with brand promotion beyond packaging?
A: Yes – businesses can benefit from marketing, PR, and networking opportunities, including via social posts, exhibitions, newsletters, competition features, and magazine exposure.
Simply fill out your details below to enquire about certifying your products or services. A member of the team will be in touch shortly, thank you.
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