Benefits of Trademarks for business
The Vegetarian Society Approved trademarks are symbols you will see on thousands of products in shops all over the UK, EU, USA and many other countries.
There are two Vegetarian Society Approved trademarks – one for vegetarian products and one for vegan products. The vegetarian trademark has been in use since 1969, and the vegan trademark was registered in 2017.
Our trademarks aren’t just for food products. Whether you manufacture clothes, cosmetics, medicines or household items, if what you sell is suitable for plant-based customers, chances are you can add one of our trademarks, giving your business a boost!
Our trademarks encourage consumers to choose your products when they’re shopping.
All figures are from YouGov Plc March 2023. Total sample size was 2036 vegetarians and vegan adults.
62%
of veggie and vegan consumers would prefer to buy a product with a Vegetarian Society Approved trademark.
82%
would prefer to see our accreditation symbol on product packaging, rather than reading through an ingredient list.
75%
over three quarters of vegetarians and vegans actively look for a Vegetarian Society Approved trademark on product packaging
We offer a promotional boost for new clients. We’ll help you reach a huge veggie and vegan audience, raising your plant-powered profile
In your first year of accreditation, we guarantee:
- ✓ 1 x post on our thriving social channels A combined reach of over 400K followers across Instagram, Facebook and Twitter
- ✓ 1 x competition feature on our website You provide and send the prize, we ‘ll take care of the rest, including promotion across our socials and newsletter
- ✓ Promotion at our events Find exhibitions expensive? We attend many and will aim to showcase your approved products on our stand at least once during the year
- ✓ 1 x mention in the Vegetarian Society’s email newsletter We’ll tell tens of thousands of subscribers about your products
Plant-based integrity
Recognised worldwide, our trademarks have been trusted by shoppers and supermarkets for over 50 years. 84% of veggie and vegan consumers surveyed trust a Vegetarian Society Approved trademark more than a manufacturer’s own vegetarian or vegan symbol.
Brand promotion
When you invest in a Vegetarian Society Trademark, you also access marketing, PR and networking opportunities to promote your brand. This includes posts on our thriving social channels, product promotion at exhibitions, competition features, and mentions in our members’ magazine and weekly newsletter.
Reassurance
We check your ingredients and processes, giving you peace of mind they are suitable for vegetarians and vegans.
Expert Support
We use our years of expertise to help in any way we can. Whether it’s assisting with product development, making connections with supermarkets or introducing you to our other clients for collaboration.
Testimonials
Interested?
Vegetarian Society Accreditation costs less than you might expect.
Trademark Certification Enquiry
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